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3d interactive wins Digital Partners and 24/7 Girl
New Zealand’s premier interactive advertising sales network signs contracts with strategic digital services company, Digital Partners, and 24/7 Girl
AUCKLAND, 16 November 2009 – 3d interactive is delighted to announce the start of a joint venture with Digital Partners and the 24/7 Girl website, which takes effect today.
Digital Partners is a digital solutions company with a diverse portfolio, including some of New Zealand’s most popular lifestyle websites such as gloss.co.nz; fashioNZ.co.nz, and garden-nz.co.nz, all connected via the Fabulous.co.nz portal.
247girl.co.nz is NZ's strongest site in the female 15 - 25 demographic and has a major relaunch and redevelopment scheduled for December. The site is also a member of the Fabulous network.
3d interactive will act as the only third party representation to the ad agency world to drive agency sales and monetise these online assets. 3d interactive NZ Country Manager Toni Knowles says:
“Digital Partners and the Fabulous masthead has a very strong market position and we are looking forward to working alongside them to monetise their offering, including the great websites on their roster. What is particularly appealing is their understanding of permission based email, and with the addition of their 140,000+ email database to our existing portfolio, we will now have over 560,000 email addresses available to help agencies drive response and ROI for their clients’ campaigns.”
The ongoing relationship is also set to take advantage of the popularity and prominence of the Digital Partners websites. FashioNZ, for instance, is New Zealand’s most visited fashion website, and has a 10 year publishing history. Meanwhile, Garden-nz.co.nz is New Zealand’s most popular garden website, and has both shopping and general garden tips and is another great platform to reach Kiwi consumers. As Bob Gill, Group Chief Executive for Digital Partners says:
“We have a range of websites that can reach a substantial and wide demographic of New Zealanders, which is a great asset to have. However, in order to maximise revenue from the sites, we needed expert third party representation; 3d interactive are able to deliver this in spades due to their experience and range of services, from display and email expertise, to dealing with the different media agencies.”
About 3dinteractive
3di is an interactive advertising sales network that provides sales representation for a network of Australasia's premier permissioned databases and digital media properties, to advertising agencies and their clients. The centre of the experience is data marketing, marketing to consumers via data available to us through permissioned databases and traditional direct marketing data. As experts in permission marketing 3dinteractive are able to provide to clients, highly targeted and extremely responsive media campaigns.
For media enquiries, please contact:
Toni Knowles |
Nicholas O’Flaherty, |
Front Row Diary is live!
FrontRowDiary.com is the hottest new fashion lifestyle website designed to keep you up to date with the fashion world.
With privileged access to fashion's 'front row', FrontRowDiary.com brings you exclusive coverage of the most sought-after events and parties, international street style, and interviews with all your fashion favourites.
Editor Anna Fitzpatrick's weekly column delves into the life of a front-row fashionista. Topics will vary - shows, gossip, news and more - but will always retain that 'fashionable' edge. Guest contributors will be hand-picked by Anna from her very own 'front row' diary...
FrontRowDiary.com also brings the hottest fashion talent to your desktop, with regular on-line web chats! Join Anna and her V.I.P friends throughout the year, have your say, and get the inside scoop from the fashion front-line.
FrontRowDiary.com is your new on-line crush!
Sales contact:
Kate McGahan
P: 09 307 2146
M: 021 874 890
E: kate@frontrowdiary.com
Beauty Bible launches
Beauty no longer has to fight it out with fashion and lifestyle thanks to the introduction of New Zealand's first BEAUTY ONLY website - www.beautybible.co.nz - a research tool for consumers who want to make educated purchases.
With comprehensive product and salon listings, expert reviews and advice, editorial, interviews, tips and competitions - Beauty Bible puts products in front of the consumer BEFORE they hit the shops.
Sales contact:
Kate McGahan
P: 09 307 2146
M: 021 874 890
E: kate@beautybible.co.nz
Click here to view Beauty Bible advertising options.
fabulous.co.nz - reach New Zealand women online
fabulous.co.nz is a new online portal connecting New Zealand women with engaging and entertaining content delivered through its collection of well-respected partner sites.
A joint venture between APN Online and Digital Partners, fabulous has the very latest content and plenty to choose from - fashion, beauty, entertainment, competitions, food, health, gardening, parenting and career - giving women something to enjoy every day.
Hilary Bonham, sales manager for fabulous says “Living busy lives and juggling lots of commitments every day, New Zealand women often find they have very little time to themselves. We want to make it easy for them to indulge in the things they love.”
She continues “Women in New Zealand are a key online audience and over the last two years the number of females who are heavy internet users has risen by 39%*. Women are also key decision makers and fabulous makes it easy for advertisers to reach them.”
Bonham is focused on delivering innovative advertising, sponsorship and integrated content opportunities. She joins the team from Working In, a media and events company where she spent more than two years as account director. Before that she was an account manager in the agency team at APN National Publishing looking after newspaper titles including The New Zealand Herald.
In October 2008 the collection of fabulous sites delivered a strong New Zealand based audience [83%] and generated more than 2.3 million page impressions**.
Sales contact:
Hilary Bonham, sales manager
P: 09 373 9189
M: 021 241 7652
E: hilary.bonham@thinkdigitalmedia.co.nz
Content contact:
Marion Farrell, content manager
P: 09 302 6116
E: marionf@fabulous.co.nz
Further information including advertising rates and a list of sites in the fabulous family can be found online at thinkdigitalmedia.co.nz.
Source:
* Nielsen National Readership Survey [July 2005 – June 2006 vs July 2007 – June 2008]
** Nielsen Online, NZ Market Intelligence, October 2008
GDO365 website re launches as Gloss
GDO365, the leading online community website for NZ women has re launched as Gloss utilising a new and improved platform. As well as the significant performance benefits, many new features have been added including an enhanced video player, integrated social networking, a full featured calendar application and a loyalty system.
Digital Partners launches www.surfingpics.com.au
Following the success of www.surfpix.co.nz, Digital Partners has launched an Australian version of the surfpix concept. Using the same model as surfpix,, users can upload their surf photos for free online and sell to fellow surfers and beach lovers. Over 5,500 surf photos have been uploaded to surfpix since its launch and www.surfingpics.com.au looks set to replicate the same success.
Digital Partners announces Fashion DesktopTV contract
Air New Zealand Fashion Week will this year be delivered to fashion lovers PC's domestically and around the world through Fashion DesktopTV. Users will be able to visit www.gdo365.co.nz and download the application completely free of charge.
Digital Partners acquires www.surfpix.co.nz
NZ's leading surf photo website has been acquired by Digital Partners. The move expands Digital Partners website portfolio into a new demographic, with several initiatives already in place to take surfpix to the next level. All advertising sales will be managed by APN Digital Media.
